Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.Email marketing is truly direct, as it finds it way ‘directly’ in the in box of the individual you sent it to. Furthermore, it is ‘direct’ by potentially offering links to your website, services, etc. and ‘directly’ asking for business and offering a way for them to ‘directly’ purchase it.