SEO/SEM

  • Getting your site to perform well and getting search engines to drive traffic to your site are the goal of any publisher. We are subject matter experts in search engine optimization and search engine marketing. Search engine optimization (SEO) and Search engine marketing (SEM) are two important ways to promote your business to online customers. SEO requires making your site search engine-friendly, and SEM involves targeting potential customers by purchasing relevant keyword ads on search engines.
  • Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page Optimization
  • Content and website structure optimization
  • Off-page Optimization – Global/local search engine submission
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  • Link building (directory/article/press release submission, blogs, forums, video, social book marking etc.)
  • Reporting and analytics – SEO performance, search engine ranking, traffic status reports etc.
  • Search Engine Marketing (SEM/PPC)
  • Media planning
  • Keyword research and competitor analysis (Geo, device, language, category etc.)
  • Keyword ad group, ad copy and creative
  • Account set up (Google AdWords, Bing etc.), campaigns, budgeting and management.
  • Ad targeting based on time, geography, language, content/search network etc.
  • Bid management
  • Landing page optimization
  • Reporting and Analytics